Drafted by Needle. Checked by experts. Approved by you.
Speed from the system, judgment from strategists, the final say from you.
Data turned into learnings
Needle connects to your Shopify, Meta and Klaviyo and learns your brand. Every week it turns learnings into the next plan.
Checked by strategists
Marketing strategists review the work at every step: strategy, creative and the weekly report. It stays accurate and on-brand before it reaches you.
Approved by you
Nothing goes live until you sign off. Your brand rules, your call.
Every concept carries its own fingerprint
- Product
- Focus
- Message
- Visual
- Hook
- Funnel stage
The fingerprint travels across all stages: brief, creative, campaign, learnings. So when results come in, Needle can tell exactly which message, hook, product or stage worked.
One campaign, start to finish.
Five stages, in the order the work happens.
Wayfold is a sample brand, built from how a real Needle campaign ran. Names, products and figures are changed.
It starts with what already worked.
Needle analyzes your Shopify, Meta and Klaviyo results, turns the patterns into insights and writes your brand down as rules. Here, UGC videos that open with a question were outperforming the other prospecting ads.
A strategist approves each insight before it shapes the plan.
A concept built on the finding.
The 7-Day Pack Test: a full week packed into one carry-on, on camera. You see the idea, its fingerprint and the reason behind it before anything gets made.
Made from your brand, checked by people.
Needle drafts the ad from your footage and brand rules, designers finish it, and a strategist checks it before it reaches you. It opens with a question, the pattern flagged in step one.
Opens with a question hook, the pattern from step one. Real packing, as the brand rules ask.
Live once you approve.
Needle sets up, publishes and schedules the campaign on Meta. No manual uploads, no ad manager tabs. What runs is what you approved.
Every week gets a verdict.
A campaign manager rules on every running ad, keeps, scales or pauses it, and records why. The weekly report shows what moved, and each finding becomes an insight for the next plan.
The learnings wrote the next brief.
Every angle is ranked by what it returned. The next concept cites those results as its reason, so the next round starts from what already worked, not from a blank page.
FAQs
How long does it take Needle to learn my brand?
Connect Shopify, Meta and Klaviyo and share your brand assets. Needle analyzes your results, your site and your social presence, then drafts your strategy and brand kit: what sells, who buys, how you sound and the claims you can make.
A Needle strategist checks it before it reaches you. For most brands that takes a few hours to a couple of days, depending on how much data you have. First concepts are drafted within minutes of setup.
Where do the ideas come from?
From your own results first. Needle traces each result back to the idea behind it and builds the next concepts on what worked, in your voice and from assets you already have. A strategist checks every concept before you choose what to run.
Who makes the final creative?
Needle drafts it from your footage, photography and brand rules. Designers and editors finish it, and a strategist or designer checks every piece before it reaches you. Approved concepts come back as finished creative in 24 to 48 hours, depending on asset type.
How do campaigns launch?
From Needle. Once you approve the creative, Needle sets up, publishes and schedules your campaigns on Meta and Klaviyo. No manual uploads, no ad manager tabs. What runs is what you approved.
What happens after launch?
Each week a campaign manager rules on every running ad, keeps, scales or pauses it, and records why. Your weekly report shows what moved and what changed. Every campaign aims at your ROAS target, and every result feeds the next brief, so each round gets closer. Top brands have seen +177% annualized revenue after 3+ months, and 6 to 40x return on ad spend on Meta.
The loop, in numbers.
In their own words.
“It's like having a full marketing team in one tab. And if something doesn't work, Needle pivots fast.”
Jonathan Plotzker-KellyFounder, Heliotrope“I can now focus on R&D and let Needle handle growth.”
Sabrina WeeFounder, As Intended“Cheaper, faster, better. With Needle, for the first time, I can pick all 3.”
Sky KimFounder, RTP TennisEvery campaign makes the next one sharper.
Strategy, creative and results stay connected, so every result feeds the next brief.